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PR & Lifestyle Lead in Cambridge at ExcelCare

Date Posted: 2/27/2019

Job Snapshot

  • Employee Type:
    Full Time
  • Location:
  • Job Type:
  • Experience:
    1 - 3 years
  • Date Posted:

Job Description

Job Title: PR & Lifestyle Lead  



Closing Date: 06/03/2019

Reference Number: 000731


Job Description


Job Title

PR & Lifestyle Lead

Responsible to

Regional Director

Purpose of Role

To support with embedding a profitable business culture throughout the homes by embracing the company values.

Ensure all PR, lifestyle and activities services are aligned and effectively delivering results.

Main Duties and Responsibilities

•       Working with the homes to bring a change of culture so as to improve lifestyle of residents in the homes by working with Lifestyle Co-ordinators on daily activities; involving the community and promoting the use of volunteers within the homes

•       Ensuring that marketing of the homes is centred around lifestyle and community by publicising what the homes are doing on social media platforms to enhance sales in preference to reliance on paid advertising

•       Carrying out competitor analysis to ensure the marketing strategy is competing effectively.

•       Making sure that brand guidelines are adhered to in all PR activities across the company.

•       Representing the company at industry events and conferences.

•       Identify Lifestyle / Hospitality Champions within the homes to enhance show around of enquiries and improve residents and visitors experience

•       Deliver training as needed relating to the provision of excellent hotel and lifestyle services. Support services to access training as required.

•       Support each home with organising a creative range of ‘themed events’ that celebrate and recognise annual, national, local and home events, dates or celebrations.

•       Set standards for hospitality and educate staff in marketing their service in various media (print and social)

•       Ensure all home’s in the regions individual websites are kept up to date with recent experiences and activities within the home and that notice boards, etc. are kept updated and engaging.

•       To conduct regular audits of all the Homes

•       Facilitate   ‘mystery shopper’ visits to all services and compile analysis reports

•       Working closely with the Regional Team and Care Homes; enabling them to meet their business objectives by providing them with appropriate tools, materials and presentations

•       From time to time the post holder will be required to attend meetings, training sessions and working parties held at various places across the UK. These may take place at evenings or weekends

•       Any other duties commensurate with the seniority of the post as required by the Regional Director

This job description may differ as new information technology, policies and contractual agreements change, and we reserve the right to vary duties without notice




Person Specification


Essential Requirements

Desirable Requirements

Educational Achievements

•  Educated to GCE / ‘O’ level / GCSE or equivalent


Skills and Abilities

•  Able to coach, train and mentor

•  Able to identify problem areas in the business and take remedial action in a flexible, supportive and pro-active manner.

•  Good interpersonal communication, influencing, coaching techniques, backed up with excellent leadership and written skills; building and maintaining relationships with key internal and external stakeholders

•  Able to think creatively and exercise sound judgement in advising on mitigation of those risks.

•        Commercial awareness

•        Solution orientated, innovative, flexible and decisive


•  Experience of driving quality improvements, measurement and assurance within a health or social care organisation

•  Experience of supervising /managing staff

•  Experience of using data, from a range of sources, to support decision making and to facilitate measurable service improvement

•  Experience of writing reports and presenting information to varied audiences

•        Working within a dementia service


•  Good working knowledge of applicable regulations and legislation

•  Knowledge of Microsoft Office Suite

•        Knowledge of social media for use as marketing tool